ADVANCE REGISTRATION REQUIRED. LIMITED SPACES: 500
The rise of gene editing techniques, Brexit and other factors have turbo-charged the promotion of genetic modification (GM) in food and farming. At the same time, many of the words, images and metaphors used to oppose GM inadvertently reinforce beliefs and narratives that undermine the cause they are intended to serve. This workshop will help ORFC global delegates to understand the problem and become part of the solution.
GM Freeze recently brought a group of campaigners, scientists and agriculture experts together to analyse the way that discussion about GMOs is framed, how this helps and hinders different perspectives and what we can do to change the way that we, the media and others talk about GM in food and farming. This workshop will introduce the principles behind the We’ve Been Framed project, launch our new messaging guide and give participants a chance to try out some re-framing techniques for themselves.
The workshop will be facilitated by Liz O’Neill (GM Freeze) and Ralph Underhill (Framing Matters) with input from Pat Thomas (Beyond GM).
Please note this workshop will be held in Zoom. Book your conference ticket to receive details on registering. The Zoom link to join will be emailed upon registration.