Join the recently-formed Global Grassfed Alliance to hear about a growing international movement of people and organisations championing the production of grass-fed meat and milk from regenerative farming systems. The session will be a dialogue between members of the alliance working with different geographic constraints and increasing public interest the world over.

The Global Grassfed Alliance (of which the UK’s Pasture-Fed Livestock Association, host of this session, is a member) is in the early stages of development but already common ground is emerging between countries and organisations, and a strong need to establish an international understanding of what “grass-fed” means. Done right, grass-fed production can deliver so many benefits for society, improving animal, human and planetary health, but, unless protected, it could become “grasswash”.

Who are the organisations and people working to champion this work and what can be done to encourage greater international collaboration between them? This session will bring together some of the best examples from around the world, from well-established organisations to those just starting out.

This session will be relevant for NGOs working on labelling issues, organisations interested in future market trends and farmers considering the future prospects of rearing animals solely on pasture diets. It is hoped that people in other countries without their own grass-fed schemes will also attend and be encouraged and inspired to initiate their own national movements.