In the drive towards shorter and more farmer-focused supply chains, retailers play a key role. If we want to build real alternatives to the supermarket system, how do we support retailers and ensure they are a force for good in the chain from field to fork? How can retailers share logistics and support each other? What role do retailers play in growing the market for organic produce? And what does the future of ethical food retail look like? We’ll hear from the founders of two of the UK’s most successful ethical food businesses, as well as Better Food Traders, the UK-wide network that supports and promotes ethical food retailers. This session is for anyone trading – whether you’re a farmer selling direct to customers or a shop, food hub, market stall or veg box scheme – and anyone involved in policy/research around short supply chains and retail.