Organic sales are growing year-on-year, retailers report shortages for some categories and confidence in consumer demand, imports are increasing and yet, we are not seeing the level and type of conversions that reflect the opportunities. Can the lessons of the past inform how best to support long-term and sustainable growth of UK organic production? This session will discuss the opportunities for more UK organic production, how to best support conversion and how to support increased production without undermining current organic producers. Our panellists all have 20+ years of experience, supplying organic vegetables and dairy and supporting the organic sector. They’ll share their experiences and will reflect candidly on the ups and downs of the organic market over many years, what producer support has worked and how to share the risk more effectively and fairly across the whole supply chain.