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Keynote
19:00 - 20:00 GMT
Monday, 11 January

SPINNING FOOD: The Stealth PR Tactics Industry Uses to Shape the Story of Food

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19:00 - 20:00 GMT
Monday, 11 January

SPINNING FOOD: The Stealth PR Tactics Industry Uses to Shape the Story of Food

The food and agrochemical industry spends billions of dollars every year to shape consumer demand for their products and public perception about their practices. Some of this vast spending underwrites the most visible form of this narrative shaping—advertising. But billions more are spent around the globe on strategies to shape the story of food without industry fingerprints. In this session, author and advocate Anna Lappé talks about reporting she and colleagues have been doing for years that reveals the stealth tactics of industry to shape what we believe about food in order to influence the policies and regulations that most impact the bottom line. Join Anna Lappé for this talk and apply for the workshop to get more in-depth training on spinning food.

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