The Kindling Trust is the latest organisation to run a community shares offer to attract investment to purchase a farm. The campaign surpassed all expectations, raising over a million pounds with the support of over 620 investors, double the original target. Hear from the Kindling team about the campaign and their subsequent work to keep investors informed and engaged. Find out what they think worked, what mistakes were made, and about the crucial work to prepare the business case and the share offer prospectus. This very practical session looks at the research and planning undertaken beforehand, and the breakdown of the costs, staff and volunteer hours involved. It reviews the impact of various communications methods, and the motivations and aspirations of the investors.

Download (PPTX, 1.53MB)