Across the UK, farmers, growers and crofters are navigating an increasingly challenging environment, with complex and often conflicting demands on land use – from food production to wildlife restoration, climate adaptation, and more. A ‘whole farm approach’ is often recommended to help maximise the multifunctionality of agricultural land, but what does that look like on-farm, and how can it be better supported by agricultural policy? In this session, we identify key characteristics of whole farm planning, hear from farmers who have started putting this approach into practice, and explore how policymakers across the devolved nations could support more farms to follow suit.