Can the fashion and design sectors support the positive impact of regenerative farming practices by recognising leather as an agricultural product? What is needed to communicate that value? Cattle hides are typically traded in large volumes without a connection to farm sources. And yet, a desire for materials with traceability to regenerative practices is rapidly growing. This discussion will look at new systems of trading hides and producing leather that can achieve that link, and explore the challenge of communicating the value of this connection, from farm, to brand and beyond. The panel will present the work of British Pasture Leather, alongside the perspective of a brand (Dr. Martens) that is seeking leather with proven regenerative impacts, all in conversation with farming experts who will talk about the process of monitoring and measuring indicators of regenerative progress.