Livestock farmers are facing significant challenges – the loss of CAP payments, the threat from imports produced to lower standards, and the general decline in meat-eating. In many cases these farmers could improve their position by adopting different business models, based on making the best use of all the opportunities the farm offers, including its location, the landscape, the quality of the grazing and the range of products that can be obtained from the animals concerned. This session will encourage livestock grazers in marginal areas to think differently about their businesses.

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