Building a retail offer around customer choice needn’t be at the expense of farmer’s time, effort and leftover stock. George Bennett shares his experience at Sandy Lane Farm of switching from fixed-contents to customer-controlled customisations of veg boxes using lean principles to increase sales while reducing admin, customer support, packing and delivering time and leftover stock. Steven Sidhu, Founder and CEO of Growing Good Technology shares how they are helping unlock the full potential of local veg box retail with a deep dive into the data.