The power of storytelling: how our stories will win hearts, minds and the countryside

Speakers: Graham Harvey (farming journalist), Philip Lymbery (CIWF)

We are told we live in a post-truth era. People believe what they choose to believe. Elections are increasingly skewed by fake news stories that make big money for their inventors. Search engine algorithms create a distorted and false view of the world. Thus we can no longer rely on science or hard facts to make the case for a humane, ecological agriculture. But our stories will. When we tell these stories – clearly and without embellishment – people understand. Because there’s a ring of authenticity about them. Somehow we instinctively know they’re true. This is how our stories will change the world.

The Power of Stories – Graham Harvey (PowerPoint)

You can listen to the AUDIO RECORDINGS here…